Children's Card Games E-Commerce Launch Campaign

Camp X, LLC is seeking a team of marketing students to develop a comprehensive launch campaign for their new e-commerce platforms on Shopify and Amazon, focused on selling children's card games. The primary goal is to build brand awareness, drive traffic to the online stores, and generate initial sales. The project will allow students to apply their classroom knowledge in digital marketing, content creation, and social media strategy. Students will be tasked with crafting engaging content that resonates with parents, educators, and summer camp enthusiasts. Additionally, they will develop outreach strategies to effectively connect with these target audiences. The project will provide a practical experience in executing a marketing campaign from start to finish, within a defined timeframe.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? How can we build our YouTube channel support the marketing efforts on our website platform. How do we increase our organic growth What budget is appropriate for advertising? What messaging should we use? What social media channels are the best to reach out demographic How can we better utilize our blog How can we integrate influencer marketing into our plan

Crafting a Targeted Digital Marketing Strategy for the Camp Shopping Channel

The Camp Shopping Channel is an innovative platform connecting summer camps with high-quality, curated products and services. We are seeking learners to help us design and implement a  targeted digital marketing strategy  to increase our visibility, attract new camp clients, and drive engagement on our digital platforms. This project focuses specifically on marketing strategy development, offering learners the opportunity to explore social media optimization, content marketing, and audience engagement tactics. It is a hands-on learning experience for students passionate about marketing, branding, and analytics.

Camp X E-Commerce Launch

Camp X, LLC is seeking to establish a strong online presence for its unique line of children's card games, inspired by summer camp activities. The goal of this project is to design and implement a user-friendly e-commerce platform that showcases the creativity and fun of these games while facilitating easy purchasing. The project involves creating a Shopify-based website that highlights the product line and integrates seamlessly with an Amazon storefront. This will ensure a cohesive and efficient shopping experience for customers. The project will allow learners to apply their knowledge of e-commerce platforms, web design, and digital marketing strategies to create a compelling online presence that aligns with Camp X's brand values and objectives.