Website Content Redesign for Voiceflip Technologies Inc.

The main goal for the project is to review the current website content for Voiceflip Technologies Inc. and redo the text to be more compelling to their target market. This will involve several different steps for the students, including: - Reviewing the current website content and understanding the company's products and services. - Researching the target market and understanding their needs and preferences. - Developing new and compelling website content that effectively communicates the company's offerings to the target market. - Collaborating with the company's marketing team to ensure the new content aligns with their branding and messaging.

Digital Marketing Strategy

We have launched a new Alexa skill for one of our clients and want to promote that skill via social media. The goal of the skill is to let people find apartments for rent in Canada, using their voice. The main questions we’d like students to help us answer are the following: How should we promote our Alexa skill? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Website UI / UX Design & Prototype

Our Startup has pivoted our product offering and we need to redesign our website to reflex that. We would like a group of students to design a new prototype website based on current design best practices. This will involve: Conducting background research on our product. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. Creation of a screen by screen UX / UI prototype of a website which can be used on all major browsers and be mobile friendly Bonus steps in the process would also include: Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

API Integration Expansion Project

The main goal for the project is to identify and assess new APIs that can enhance Voiceflip's data ingestion platform and assist in the integration of selected APIs. This will involve several different steps for the interns, including: - Conducting market research to identify APIs available in the real estate and related domains. - Evaluating each API based on predefined criteria such as data quality, API documentation, pricing structures, and user reviews. - Calculating the potential impact of integrating each API on Voiceflip's data ingestion platform through a cost-benefit analysis. - Presenting findings and recommending the top APIs for integration, providing a rationale for their choices. - Assisting the technical team in the initial stages of integration, which may include setting up API keys and basic data feed configurations.