B2C Product Launch to New Market Research

Objective: To conduct market research for the launch of a B2C smart pet collar that tracks sleep, activity, and surrounding temperature. The product is aimed at new pet owners interested in proactive pet care within an affordable budget. Current Product: An activity tracker for dogs that provides insights into pet health and activity patterns, potentially predicting health issues. Competition: FitBark, PitPat, Whistle, Fi Pets, and Tractive. Current Target Audience: New pet owners interested in gaining insights into their pet's health and well-being through non-invasive tracking technologies. Future Goals: To enhance the product's features to offer more detailed and actionable health data. Tasks Competitive Analysis: Analyze the offerings and market positioning of competitors like FitBark, PitPat, Whistle, Fi Pets, and Tractive. Identify gaps in the current market that our product could fill, especially non-GPS features that appeal to new pet owners. Consumer Research: Design and distribute surveys to potential users to deepen understanding of consumer concerns, such as the anxiety about losing pets and the desire for health insights. Marketing Strategy Development: Propose marketing strategies that emphasize the unique selling propositions of our product, such as its affordability and health monitoring capabilities. Product Development Recommendations: Based on market research findings, suggest potential enhancements or new features for the smart collar that could increase its market appeal and functionality. Reports of Findings: Compile the research findings, analyses, and recommendations into a comprehensive report.

Marketing strategy for launch of our new and improved PRO ATHLETE app

The goal of this project is to create a marketing strategy for our company, PRO ATHLETE. Our mission is to reduce athlete injuries with our app, PRO ATHLETE. The goal is to brainstorm with students on the best marketing strategy possible for our brand, and to prepare the launch of our new and improved version 2.0 of the PRO ATHLETE app. We are looking to launch in spring 2025. We are far from experts in marketing, but we feel that we will be needing SEO/SEM optimization, social media ad campaigns and strategies, email and newsletter strategies in order to increase visibility, clicks and engagement. Our goal would be to generate sales with this strategy.