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Douglas College is the largest public degree-granting college institution in British Columbia, Canada. Close to 17,000 credit students, 8,500 continuing education students and 4,210 international students are enrolled here. Douglas College offers bachelor's degrees and general university arts and science courses, as well as career programs in health care, human services, business and the creative arts.
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Recent programs
Marketing Strategies for Non-Profit Organizations
MARK3313
Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
Applied Computing Systems Project
CSIS 4495
This experience offers learners in Computing Studies and Information Systems the opportunity to apply their classroom knowledge to real-world projects. Participants will gain hands-on experience in defining, designing, developing, and implementing computer systems projects, either individually or in small teams. Learners will enhance their skills in project management, technical documentation, and effective communication, preparing them to tackle industry-relevant challenges. By engaging with industry professionals, learners will apply their knowledge to projects that can be completed within 80 hours, ensuring focused and impactful contributions.
Integrated Marketing Communications Project for Promotions Strategy Course
MARK3340-002
This experience immerses learners in the practical application of integrated marketing communications (IMC) strategies. Participants will leverage their understanding of promotional techniques such as advertising, sales promotions, public relations, and personal selling to design cohesive marketing campaigns. By setting promotional objectives, planning budgets, and evaluating media forms, learners will gain hands-on experience in crafting and executing effective communication strategies. This experience is ideal for industry professionals seeking innovative solutions for short-term marketing challenges.
Integrated Marketing Communications Project Experience
MARK 3340
This experience is designed for learners who have explored the multifaceted world of integrated marketing communications (IMC). Participants will have the capability to apply their understanding of advertising, sales promotions, public relations, and personal selling to real-world projects. By engaging with industry professionals, learners will develop and execute promotional strategies that align with organizational goals. This experience will enable learners to translate classroom knowledge into practical applications, enhancing their skills in strategic planning, media evaluation, and effectiveness measurement.
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