Vending Village, an online marketplace for vending machines and related products, aims to enhance its platform by increasing the number of active listings and user engagement. The project involves executing a targeted cold outreach campaign to connect with potential sellers and buyers. The goal is to drive new listings and boost marketplace activity by effectively communicating the value proposition of VendingVillage.com. Learners will apply marketing and communication strategies learned in class to identify and engage with potential clients. The project will focus on crafting compelling outreach messages and utilizing digital communication tools to reach a wider audience. By the end of the project, learners will have developed skills in market research, customer engagement, and digital marketing.

The project deliverables include a comprehensive outreach strategy document, a list of potential sellers and buyers, and a series of crafted outreach messages. Additionally, learners will provide a report detailing the engagement results and any new listings generated. The final deliverable will be a presentation summarizing the campaign's effectiveness and recommendations for future outreach efforts.